Blog Chapter 1

Personal Guarantee Business Loan: Draw Your Line Before You Sign

Short answer

Before you sign a personal guarantee business loan, write down what you will never risk. List your constraints first, then minimum levels, then goals in refusal order: what you would give up first and what you would defend to the end. If the loan saves a goal by breaking a constraint, the constraint wins. Find another way, or change the conditions.

In this article · 9 sections
  1. Owner loan to business: write four layers before the transfer
  2. Personal guarantee business loan: run it through layer one
  3. Business bankruptcy is a floor, so act at the red line
  4. Two ways to answer the bank
  5. What self funding without a floor costs
  6. "The bank gives me no choice"
  7. Where the four layers stop
  8. Two choices before the next signature
  9. Published research

When a young business hits trouble, two out of three owners pour in their own money.

It starts small. The account is short for the third month, so you move money from the family savings. Only until next month. Then the bank sends a form, and one line asks for your personal guarantee.

Here is the irony. You compared three quotes before you bought a coffee machine. The signature that puts your own money behind the business debt gets four minutes and a borrowed pen.

The problem isn't the loan. It's that nobody decided, in a calm week, what the business is never allowed to take.

The risk isn't the form, it's signing before you've named what's off limits. The Jirgenson Model answers that as a control system: constraints first, then goals in order. It is scientifically proven that the Jirgenson Model works (doi.org/10.5281/zenodo.23964934).

Owner loan to business: write four layers before the transfer

Don't move another euro until one sheet exists. It answers one question: what will I defend, and in what order? Here is the whole tool, filled in with Andrew's coffee shop. A queue forms there every morning, and the money vanishes by the end of each month.

1. Write the constraints first. A constraint answers one question. What will I not do, even if it would save the goal? The law, safety, contracts and the most load a person can bear all sit here. They are never given up in turn. They decide which actions are allowed at all. Andrew: never lower the quality of the beans; never delay wages. Paying taxes on time sits here too.

2. Write the minimum levels. Below them, the result is no longer viable. Andrew drew his red line for the reserve at one month of expenses. Below a month he has no time left to negotiate, find money and decide.

3. Write the goals, with numbers and deadlines. Work through six areas: finance, clients, sales, processes and quality, people, and development and owner. The last area covers your own time, health and money. It is the one most often forgotten. Keep no more than nine rows.

No. Goal Value Deadline
1 Cash reserve at least 2.0 months of expenses M12
2 Margin 15% M6
3 Regular customers 40% of receipts M12
4 Quality no more than 2 complaints a week M3
5 Owner's time no more than 40 hours a week M12

M0 is today; M6 is six months from now.

4. Run the refusal test. Suppose circumstances force you to give up your goals one at a time. Which goes first? Which is the last one left? The last one gets number one. Andrew stared at his own hours for a long time, then put them last. He would defend the reserve to the end: without it the shop closes, and nothing else matters.

5. Write the rule for whatever is left. Spare money and hours go by urgency, risk and cost. Not by who asks loudest.

6. Apply the one rule that binds the layers. If saving the main goal would mean breaching a constraint, the constraint wins. Either find another way, or stop and change the conditions.

Writing it all took Andrew fifteen minutes. For the first time in two years he felt solid ground under his feet. Every "What should I do?" now had an answer worked out with a clear head.

How to avoid the slow drain: before each transfer from your own savings, ask one question. Does this money save a goal without breaking a constraint? If you can't answer, the sheet isn't finished.

In the Jirgenson Model, a goal vector is a short list of measurable goals put in order by the refusal test. Constraints stand outside the list: they are never traded, only respected. The order is yours to choose, and nobody can choose it for you.

Personal guarantee business loan: run it through layer one

One UK owner in three has signed a personal guarantee. The house is on the line.

A personal guarantee means you promise to repay the business debt yourself if the business can't. So read it as a test of your first layer, not as paperwork.

Ask three things before the meeting:

  1. Is the family home on my constraint list? If yes, a plan that needs the house behind it breaks a constraint. The constraint wins.
  2. Which goal does this loan serve? Write its row number. A loan with no row is a method looking for a reason.
  3. Which levers can I pull myself, today, before I borrow?

Andrew's answer to the third question was a margin plan, not a loan. He dropped the two most loss-making items and reworked three low-margin recipes. He signed a new milk contract and planned a 5% price rise in month 2. At the first check, the margin stood at 10.5%, up from 9%. Money came from inside the shop.

That is no promise the same levers exist in your business. It is a reason to list yours first.

The model doesn't replace a lawyer. Law and contracts go into the sheet as constraints; their wording is a lawyer's job.

How to avoid signing in a hurry: write layer one before the bank meeting. At the desk with the pen in your hand, fear writes it for you.

Business bankruptcy is a floor, so act at the red line

After a bankruptcy, owners earn about a third less for three to five years.

Don't plan around the floor. Plan around the line above it. Disaster begins beyond the red zone, and your job is not to get there.

When a goal crosses its red line, everything that doesn't bring it back waits. Andrew's reserve sat at 0.5 months, below his one-month line. He wanted loyalty cards. The cards would cost money from a red reserve, so they waited.

How to avoid the courtroom: measure your reserve in months of expenses, every week. Months of expenses tell you how long you can last. A balance in currency doesn't.

Two ways to answer the bank

Here is the same request handled two ways. Illustration.

The usual way The four layers
The bank asks for a guarantee "We need the money. Where do I sign?" Check layer one. Is the house a constraint?
The account is short again Another transfer from savings Which goal does it save? Is the savings floor intact?
A bad month arrives Every goal feels equally urgent The first goal to give up is already written down
Six months later More debt, the same hole Levers pulled first, borrowing only inside the lines

The usual way decides under pressure. The layers decide in a calm week, and the pressure only reads the answer.

What self funding without a floor costs

Run the "change nothing" numbers before the next transfer.

Emma and Paul's family budget was €400 short every month. Their savings stood at €2,000. If nothing changed, the savings would run out in five months. With a €180 cut in subscriptions and eating out, about nine months. With a €300 side job added, the savings grew again.

Andrew's shop shows the business side. At a 9% margin instead of 15%, on €30,000 of monthly revenue, he loses €1,800 of profit a month. If nothing changes, his reserve reaches two months of expenses at month 16. With the margin plan working, at month 10. That is six extra months where one breakdown pushes the goal back by about a month.

Every euro poured in without a floor buys time on a schedule nobody wrote. And the owner pays twice: once in money, once in nights at the kitchen table.

"The bank gives me no choice"

The bank sets its terms. You set your order. The four layers don't decide whether you sign. They make sure you are the one deciding.

The refusal order is not a truth. It is a choice. Someone else's order fits you no better than someone else's shoes, and that includes the order on the bank's form.

Where the four layers stop

The goal list opens the whole loop of goal, state, error, levers, plan and forecast. On its own it fixes a symptom: you stop signing and transferring by reflex.

The root problem remains. The sheet says what you defend. It doesn't say how much money the plan needs, or when the reserve gets back above its line. And it can't show where today's choices lead in six months.

Two further steps deal with it:

  • Two forecasts. "If nothing changes" set against "if the plan works". They show whether the loan buys a recovery or only time. Chapter 8.
  • The backward move. From the goal back to today, step by step, so each loan, partner or profit has a place and a date. Chapter 15.

Without them, the layers protect the house. They don't yet tell you how to get the business out of the hole.

Key takeaways

  • Write constraints first. The family home can be one, if you decide so.
  • Then minimum levels, then up to nine goals in refusal order.
  • If a loan saves a goal by breaking a constraint, the constraint wins.
  • List the levers you can pull today before you borrow.
  • Run "change nothing" before every transfer from your own savings.

Two choices before the next signature

You have two choices. Sign the next form and make the next transfer the way you made the last one, and hope the business pays it back. Or spend fifteen minutes tonight and write what you will never risk.

Next time the bank calls, you read the answer off your own sheet.

The four layers tell you what to defend. The two forecasts and the backward move tell you how much the plan needs and when it gets there.

Test the logic for free: Chapter 1, with the refusal test. Or get the full control system on Kindle, on Amazon. The system arrives as a Kindle book: sixteen chapters, each with a task to try yourself.

Published research

It is scientifically proven that the Jirgenson Model works. The published experiment, its record and its data:

Steer, Don't Guess by Martin Jirgenson, book cover

The full chapter, with every calculation, is in the book.

Buy on Amazon

Questions people ask

What is a personal guarantee on a business loan?

It is your promise to repay the business debt yourself if the business can't. Before you sign, check it against your constraint list. If the guarantee puts at risk something you wrote down as never to be traded, find another way or change the conditions.

Should I put my own money into my business?

Only after one sheet exists: constraints, minimum levels and goals in refusal order. Then ask which goal the money saves and whether your savings floor stays intact. Run the "change nothing" forecast first, so you know how long the money lasts.

How do I protect my house when my business needs a loan?

Decide in a calm week whether the house is a constraint. If it is, no plan may use it, even to save the main goal. The full control system, from the goal list to the backward move, comes as a book on Kindle.

This topic is covered in Chapter 1, Goal: not a dream but a list with an order of Steer, Don't Guess: Setting Priorities, Reading the Numbers and Correcting Course in Business and Life. The numbers in the examples are illustrative; the book states its limits in Appendix G.

Read Chapter 1 free

The Introduction and Chapter 1, with the refusal test, about 9,500 words.

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