Blog Chapter 14

OKR vs Balanced Scorecard: Which One Decides on a Bad Monday?

Short answer

OKR vs balanced scorecard is not a contest. OKR sets a few focused goals with measurable results; the balanced scorecard decides which sides of the business you measure. Neither says which goal wins when two collide. Use OKR wording, sweep the scorecard's sides plus the owner's own time, then rank the goals with the refusal test.

In this article · 9 sections
  1. OKR vs balanced scorecard: two answers to two questions
  2. The same coffee shop, written both ways
  3. OKR problems start where two goals collide
  4. Build one sheet that does both jobs
  5. What guessing costs while the sheet stays blank
  6. Where the ranked sheet stops
  7. Is this one more framework to learn?
  8. Two ways to run next Monday
  9. Published research

Two plans for the same coffee shop. Both hit four goals out of five. One keeps the doors open. The other does not.

Picture your Monday review. The key results says three of four are "on track". The scorecard shows four tidy sides, most of them amber. And on the desk sits an invoice for loyalty cards that you still have not signed.

Two respected tools, a quarter of workshops, and neither one tells you whether to sign it.

The trouble is not the tools. It is the question you ask.

Neither tool tells you which goal gives way when two pull against each other. The Jirgenson Model gives you the answer: goals in order, real numbers and zones that turn a bad Monday into a clear decision. It is scientifically proven that the Jirgenson Model works (doi.org/10.5281/zenodo.23964934).

OKR vs balanced scorecard: two answers to two questions

Both methods are strong, built for different jobs.

OKR Balanced scorecard
Who built it Andy Grove at Intel; John Doerr took it to Google Robert Kaplan and David Norton
The question it answers What do we focus on this period? Which sides of the business do we measure?
What it gives A few objectives, each with measurable key results Four views: finance, customers, internal processes, learning and growth
Its strength Focus Breadth
What it leaves open Which key result wins in a collision Which side comes first when several look bad

So the honest answer to "OKR or scorecard?" is both, for different parts of your sheet. OKR writes the goals. The scorecard checks that you are not staring at money alone.

In the Jirgenson Model, OKR-style wording feeds the goal vector: an ordered list of at most nine measurable goals. The balanced scorecard's sides feed the state vector: the measured value of each goal, row by row. The refusal order sits on top and settles every collision before it happens.

The same coffee shop, written both ways

Here is Andrew's coffee shop at month zero. Cash reserve 0.5 months of expenses. Margin 9%. Regular customers 25% of receipts. Five complaints a week. The owner at 65 hours. (The two formats below are an illustration, built from the shop's own numbers.)

As an OKR:

Objective: Turn the shop into a stable business. KR1: Cash reserve of 2.0 months of expenses by month 12. KR2: Margin of 15% by month 6. KR3: Regular customers at 40% of receipts by month 12. KR4: No more than 2 complaints a week by month 3.

As a balanced scorecard:

Perspective Measure Now
Finance Reserve; margin 0.5 months; 9%
Customers Regulars 25%
Internal processes Complaints a week 5
Learning and growth Not yet chosen None

Neither version has a row for Andrew's 65 hours. The OKR had no reason to list them. The scorecard has no side named for the owner; his hours would have to squeeze into learning and growth.

The model sweeps six areas instead of four: finance, clients, sales, processes and quality, people, and development and owner. The last one holds the owner's own time, health and money. It is the area forgotten most often. Yet it is often goal number one.

OKR problems start where two goals collide

Here is the test neither format passes. Take two plans for the end of Andrew's year.

Goal Plan X Plan Y
Reserve (goal 2.0 months) 2.0, met 1.8, missed
Margin (goal 15%) 15%, met 16%, met
Regulars (goal 40%) 32%, missed 42%, met
Complaints (goal 2) 2, met 1, met
Hours (goal 40) 40, met 38, met

Count key results and the plans tie, four out of five.

Now ask Andrew's question. Which goal would I give up last? The reserve. Without it the shop closes, and then margin, customers and quality stop mattering. Read the plans in that order. The first difference sits in row one. Plan X meets the reserve. Plan Y misses it. Plan X wins.

A tally and a ranking can disagree. On a bad Monday, only the ranking tells you what to do.

Build one sheet that does both jobs

Take the best of each and add the order. About fifteen minutes. Four steps, each with Andrew's entry.

1. Sweep the six areas

Go through finance, clients, sales, processes and quality, people, and development and owner. Take zero to three goals from each. Stop at nine in total. An empty area is fine, if you write down why.

Andrew's sweep: reserve and margin from finance, regulars from clients, complaints from quality, his hours from the owner area.

2. Word each goal like a good key result

Every goal needs a number, a unit and a deadline. "A good profit" has no number. "15" has no unit. "15%" has no deadline. "15% by month 6" is a goal.

Then cross out methods dressed as goals. Andrew's first list held "launch loyalty cards" and "hire a second barista": two ways of reaching goals already on the list.

3. Rank the rows with the refusal test

Imagine circumstances force you to drop your goals one at a time. Which goes first? Which stays to the end? The last survivor gets number one.

No. Goal Target
1 Cash reserve 2.0 months of expenses by M12
2 Margin 15% by M6
3 Regular customers 40% of receipts by M12
4 Complaints 2 a week or fewer by M3
5 Owner's hours 40 a week or fewer by M12

Andrew put his own time last, and it surprised him. He had known for ages that he was tired. He had never admitted he would trade rest for the business.

4. Put today's number next to each row

One source per number: the bank statement, the accounts, the marks on till receipts, Sara's complaints notebook, his calendar. Andrew filled the column in two hours.

That is the sheet: OKR wording, the scorecard's breadth, the owner's row, and an order on top.

What guessing costs while the sheet stays blank

Without the order, Andrew's first impulse was loyalty cards. A sensible idea. But cards cost money: printing, discounts, setting up the till. That money would come out of a reserve of 0.5 months: about €13,650 against monthly expenses of €27,300.

The numbers behind that choice are blunt. At a 9% margin, the reserve reaches two months at M16. With the margin plan working, at M10. Six extra months, one broken coffee machine away from trouble.

The human cost: a tired owner says yes to every sensible request, until the money runs out before the energy does.

Here is the irony. A business can run two respected frameworks, colour every perspective, and still settle its hardest choice by whoever asked last.

Where the ranked sheet stops

The sheet tells you what matters more. It treats the symptom: the weekly argument about priorities.

The cause of most bad Mondays is still in place. You can see the reserve is short. You do not know the point where "short" turns into "drop everything". And you know what you want without a list of what you can move this week.

Two steps close that gap.

  • Zone thresholds and the red protocol (Chapter 4). They mark where green ends and red begins on each row. They also set the order of action when several rows turn red at once.
  • Levers (Chapter 5). What you can change today, what you can only watch, and the three questions a lever must pass before you pull it.

Without them, the sheet gives you priorities. It does not yet tell you when to act, or with what.

Is this one more framework to learn?

No. In the OKR vs balanced scorecard debate, keep whichever works for your team. The model sits on top of both and answers the question they leave open: what matters more when everything is on fire.

Goal setting for small business needs one column that neither format prints: the rank. For a side-by-side on a freelancer's year, read an OKR alternative for small business.

Key takeaways

  • OKR answers "what do we focus on". The balanced scorecard answers "what do we measure".
  • Neither tells you which goal wins when two collide.
  • Two plans can both hit four of five goals. The refusal order still picks one.
  • Add a row for the owner's own time. Neither format asks for it.

Two ways to run next Monday

You have two choices. Keep both frameworks as they are, and let the loudest request settle the next collision. Or rank your goals tonight, while your head is clear.

The ranked sheet tells you what comes first. The zone thresholds and the levers tell you when to move and what to pull.

Picture next Monday with the sheet on the desk. The loyalty card invoice gets its answer in ten seconds: not while row one is short.

Test the logic for free: Chapter 1, with the refusal test. Or get the full control system on Kindle, on Amazon. It is a Kindle book of sixteen chapters.

Published research

It is scientifically proven that the Jirgenson Model works. The published experiment, its record and its data:

Steer, Don't Guess by Martin Jirgenson, book cover

The full chapter, with every calculation, is in the book.

Buy on Amazon

Questions people ask

Can you use OKR and balanced scorecard together?

Yes. Use OKR wording for each goal and the scorecard's sides as a checklist of what to measure. Then add a refusal order, so you know which goal wins when two collide.

Is OKR for small business better than a balanced scorecard?

Neither wins in general. OKR helps a small team focus on a few goals. The scorecard stops you from steering by money alone. A small business needs both jobs on one page, plus an order.

What is a good OKR alternative for small business?

A ranked goal list: at most nine goals, each with a number, a deadline and today's value, ordered by the refusal test. *Steer, Don't Guess* adds zones and levers to that list, and it can sit on top of your existing OKRs.

This topic is covered in Chapter 14, One model for every field; Chapter 1, Goal: not a dream but a list with an order; Chapter 4, Error of Steer, Don't Guess: Setting Priorities, Reading the Numbers and Correcting Course in Business and Life. The numbers in the examples are illustrative; the book states its limits in Appendix G.

Read Chapter 1 free

The Introduction and Chapter 1, with the refusal test, about 9,500 words.

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